BurgerFuel is one of New Zealand’s leading burger joints with their nationally famous Doofer and great-tasting gourmet burgers. BurgerFuel were bringing back their limited edition PBJ burger and they wanted to spread the word about the reinvented adolescent sandwich staple.
They wanted to target male and female burger lovers and emphasise the need to try this slightly different but nostalgic flavour combination for a walk down memory lane.