Villa Maria
"Make the Moment" summer campaign
Villa Maria, one of New Zealand’s most awarded wine companies, has a 3.8% market share and is ranked #4 in terms of brand size. Their goal for this campaign was to connect Villa Maria with consumers in an emotive way that drives consideration and trial, with hopes to reach new customers.
The objectives of this Through the Line (TTL) campaign were to sustain market share of Private Bin, sustain sales and drive conversion to resonate in an emotive fashion with the target consumer.
